ABOUT THE K+J AGENCY
With offices in Los Angeles, New York and Connecticut, the K+J Agency is a vibrant bi-coastal boutique marketing & communications company focused on luxury and design, in fashion and for the home. We are best known for our expertise in and passion for the creation and execution of strategic public relations, marketing, advertising and branding programs, and the production of memorable special events.
Karen Peterson and Joanne Gibbs have more than 30 years combined experience in the fashion and interior design industries with diverse backgrounds as editors, writers, event planners and public relations executives. After years of managing multiple accounts and overseeing growing staffs at various companies, Gibbs and Peterson formed the K+J Agency in 2006 to get back to what they really love: being intimately involved with people and companies they truly believe in.
From tactical planning to day-to-day management, we pride ourselves on becoming a partner to our clients, helping them to grow their businesses organically and strategically. We are creative, knowledgeable and enthusiastic and love what we do.
A Navy brat, Peterson counts San Diego, Cleveland, and Subic Bay in the Philippines as hometowns and with a recent move west now includes Los Angeles in that list. For many years she was Director of P.R. & Special Events for the Council of Fashion Designers of America (CFDA), overseeing the annual CFDA Fashion Awards, two editions of 7th on Sale, and the creation -- with Vogue, Mayor Bloomberg, and NYC&Co. -- of Fashion’s Night Out. She has also worked at Calvin Klein, Harper’s Bazar, The Fragrance Foundation, DC Comics, and Vogue Patterns. Before moving to L.A. she served for many years on the Housing Works Thrift Shop board.
A native of Auckland, New Zealand, Gibbs, based in Darien, CT, brings an international vision to her work. Serving as Director of Public Relations for Donna Karan Home for six years, she oversaw the successful launch of the home division bringing to market the DKNY, DKNYPure, DKNYPlay, and Donna Karan Collection brands with creative national and local public relations and marketing campaigns. Joanne also worked as the press representative for Zenith Watches in the US and in New Zealand worked in sales and marketing for Clarins Skin Care, Christian Dior cosmetics and Gucci fragrances. Currently, she serves on the planning committee for DIFFA Dining by Design.